I n 1710, Jonathan Swift wrote, “…as the vilest writer has his readers, so the greatest liar has his believers, and it often happens, that if a lie be believed only for an hour it has done its work, and there is no farther occasion for it. Falsehood flies and the truth comes limping after it, so that when men come to be undeceived, it is too late. The jest is over, and the tale has had its effect.”
We live in what can best be described as a time of juxtaposition, where the average person with a social media account can disseminate information just as fast (or in some cases, faster) than big media. It is both the blessing and curse of living in a free society.But what happens when a person’s reputation has suddenly been irrevocably damaged by a lie? Or by a comment that has been purposefully taken out of context with the sole intention of personal gain? How does a company undo a negative public image brought on by a disgruntled former employee?
We are able to push back against detrimental propaganda by, relying on methodical approaches that navigate the client through the now unstable circumstances with, intelligent and, sober-minded counterbalances.